#SupportLocal: how online food delivery services leveraged the COVID-19 pandemic to promote food and beverages on Instagram
Si Si Jia, Rebecca Raeside, Julie Redfern, Alice A. Gibson, Anna Singleton, Stephanie R. Partridge
Public Health Nutrition
Abstract
Following the COVID-19 pandemic, OFDS adapted their marketing, creating content with the theme of 'combatting the pandemic'. Due to the growing number of discretionary foods/beverages promoted on Instagram, this highlights the need for policy action to counter the potential influence social media platforms have on dietary behaviours.
Concepts
Coronavirus disease 2019 (COVID-19)PandemicFood deliveryBusiness2019-20 coronavirus outbreakSevere acute respiratory syndrome coronavirus 2 (SARS-CoV-2)