Investigating Farmers’ Intentions to Reduce Water Waste through Water-Smart Farming Technologies

Abstract

The scarcity of water resources, climate change, and water-wasting behavior have contributed to a worsening water crisis in many countries. This has raised concerns among farmers and increased pressure on governments. Digital technologies provide effective solutions to reduce resource waste; therefore, exploring farmers’ willingness to implement water-smart farming technologies to reduce waste, especially in developing countries, requires further analysis. To address this gap, this paper aims to investigate the factors that influence farmers’ intention to minimize water waste in Algeria. The theory of planned behavior was extended with the constructs of perceived usefulness of water-smart farming and knowledge of water waste reduction. Primary data were collected from 202 farmers to test the model. The empirical evidence suggests that attitudes, knowledge about water waste reduction, perceived usefulness, and perceived behavioral control significantly predict farmers’ intention to reduce waste. These factors explained 54.6% of the variation in intention. However, social influence was not found to be a significant antecedent of intentions. This paper’s findings can provide useful insights for various stakeholders on how to encourage farmers to reduce water waste and offer guidance on strategies for achieving sustainability in agriculture.