Consumer Choices and Habits Related to Coffee Consumption by Poles
Ewa Czarniecka‐Skubina, Marlena Pielak, Piotr Sałek, Renata Korzeniowska-Ginter, Tomasz Owczarek
International Journal of Environmental Research and Public Health
Abstract
Coffee is one of the most popular drinks consumed in the world, also in Poland. In the literature, much attention is paid to the influence of coffee on human health, especially daily intake of caffeine, and also purchasing consumer behavior. There is a lack of research devoted to consumer choices and habits in relation to coffee consumption and brewing method. Therefore, the aim of this study is to describe the characteristics of coffee consumers and present their segmentation based on consumer choices and habits towards coffee consumption. The study was performed using the computer-assisted web interviewing (CAWI) method on a group of 1500 adults respondents in Poland reporting the consumption of coffee. We collected information about consumer choices and habits related to coffee consumpt