INNOVATION OF ORGANIC YELLOW PUMPKIN BROWNIES WITH A MIXTURE OF GINGER AND CINNAMON HERBAL INFUSED AS A BUSINESS OPPORTUNITY IN THE HEALTHY FOOD INDUSTRY

Abstract

This research aims to develop healthy food product innovations in the form of organic yellow pumpkin brownies with the addition of herbal infused ginger and cinnamon. This innovation comes as a response to the increasing trend of healthy food consumption and the need for functional snacks made from local. The method used is Research and Development (R&D) with six stages, including problem collection, data collection, product design, validation, trial, and product revision. The main ingredients in this product include yellow squash, ginger, and cinnamon which are known to have health benefits, such as boosting immunity and metabolism. The validation results by informants (nutrition students, biology, MSME actors, and potential consumers) showed a positive response to the taste, texture,