Competitiveness of food industry enterprises in the digital economy
V.T. VODYANNIKOV, Asiya Subaeva, Natalia Alexandrova
Economy of agricultural and processing enterprises
Abstract
The food industry is an important industry that ensures the country’s food security. Competitiveness as a direction of the struggle for the buyer is represented by various factors of the macro- and microenvironment, the most important of the external factors of influence is scientific and technological progress. Analyzing the state of competitiveness of the food industry in the digital economy as a new stage of technological development of society will allow the food industry to identify new areas and niches. In the course of the research, external and internal factors of competitiveness were identified and solutions were identified. Over the past five years, there has been an increase in food production while reducing the cost of innovation. Investments in innovation processes involving t